Saturday 24 February 2018

Why consumers choose IZUMIO

The hydrogen boom
Water containing large amounts of hydrogen is called hydrogenized/hydrogenated water. Drinking hydrogenized/hydrogenated water on a daily basis helps to replenish fluids and contributes to healthy ageing.

Oxidation
As we age, our bodies’ redox potential increases and tends towards oxidation. The occurrence of oxidation puts stress on the body. More and more people are concerned about this phenomenon in recent years.

Redox potentials of common liquids
The measure of the power of a substance to oxidise or reduce is its redox potential. The more positive the redox potential, the stronger the oxidising power; the more negative the redox potential, the stronger the reducing power of a substance. Tap water and most of our common beverages such as coffee have positive redox potentials. The redox potential of IZUMIO is negative.

The redox potential of IZUMIO is negative, which means that IZUMIO has reducing power.

Oxidation and reduction
Iron rusts when it combines with oxygen and undergoes oxidation. Naturally-occurring iron ore is the result of oxidation that occurs when iron is exposed to air. At the iron mill, oxygen is separated from the iron ore to obtain iron, through a process called “reduction”.

The reducing power of hydrogen
Any given substance has the power to oxidise or reduce another substance. The measure of the power of a substance to oxidise or reduce is its redox potential.

The redox potential of IZUMIO is a negative value—it has reducing power.